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How to conduct export agency live streaming? These 6 key issues must be mastered in advance

How to conduct export agency live streaming? These 6 key issues must be mastered in advance

How to choose suitableExport agentLive streaming platform?

According to the 2025 Global Live Streaming Market Report, professional B2B platforms have a 37% higher conversion rate than social platforms. A combined strategy is recommended:

  • International professional platforms:Alibaba Live and Global Sources Live provide precise buyer traffic
  • Regional characteristic platforms:South Koreas Naver Shopping Live and Japans Rakuten Live
  • Self-built live streaming system:Build private domain traffic pools using tools like Shopify Live

What professional content should be included in live streaming?

From the practical case of a Fortune 500 company, professional live streaming should include three levels:

  • Product demonstration level:
    • Close-up shots of HS codes and origin markings
    • Dynamic display of international certification documents
  • Trade service level:
    • Real-time quotations including FOB/CIF terms
    • Logistics solutions and customs clearance process demonstrations

How to avoid legal risks in cross-border live streaming?

The EUs newly implemented Digital Trade Compliance Act 2025 requires special attention to:

  • Intellectual property protection:
    • Complete patent search reports in advance
    • Avoid third-party logos in camera shots
  • Advertising compliance:
    • Real-time subtitles for disclaimers required by the US FTC
    • Avoid absolute terms (such as best, first)

How to improve customer conversion rates through live streaming?

An electromechanical exporter achieved a 23% inquiry conversion rate through the following strategies:

  • Real-time interaction design:
    • Embedded online PI generator
    • Instant demonstration of tariff calculator
  • Limited-time incentive mechanisms:
    • Exclusive shipping subsidies for live streaming
    • Tiered pricing for bulk orders

Export agentWhat technical preparations are needed for live streaming?

Based on 2025 technological development, recommended configurations:

  • Multilingual system:
    • AI real-time translation covering 37 languages
    • Multi-channel synchronized interpretation technology
  • Compliance recording system:
    • Live streaming content automatically archived for 6 years
    • Electronic signature confirmation function

How to continuously follow up with international clients after live streaming?

Recommend establishing a full-process follow-up mechanism:

  • Intelligent distribution system:
    • Automatically generate multilingual live streaming minutes
    • Precisely push product specification sheets
  • Compliant communication channels:
    • Encrypted email system
    • WhatsApp Business verified account

(Note: Data cited in this article is based on the Verified Market Research Q1 2025 report. Specific implementation plans need to be adjusted according to actual enterprise conditions.)

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